Quick Reference


Certainty Can Be Effortless With Accuro


Based in Charlottesville, Virginia, RIVANNA is a privately held medical technology company that is commercializing its initial product, Accuro, an epidural guidance device designed to improve the success of epidural and spinal anesthesia.

This proprietary and versatile imaging device is FDA 510(k)-cleared for spinal anesthesia guidance and a variety of additional imaging applications, such as diagnostic imaging of musculoskeletal and abdominal anatomies.

RIVANNA was founded by Will Mauldin, Ph.D., and Kevin Owen, Ph.D., inventors of the company’s proprietary Accuro platform, while they were Ph.D. students at the University of Virginia. Early development of the technology was made based upon collaborations between the prestigious UVa School of Medicine and Department of Biomedical Engineering. Development was funded in large part through the Wallace H. Coulter translational research partnership.


Will Mauldin, Ph.D., Chairman, CEO, and Co-founder

Dr. Mauldin received his PhD in Biomedical Engineering from the University of Virginia with an undergraduate degree in Applied Science from the University of North Carolina, Chapel Hill. At the University of Virginia, Dr. Mauldin held an appointment as an Assistant Research Professor in the Department of Biomedical Engineering. As a co-founder and CEO of RIVANNA, Dr. Mauldin co-invented, engineered, and is leading the commercial launch of Accuro, the world’s first ultrasound-based epidural guidance device. Dr. Mauldin has an extensive record in clinical ultrasound with over fifty peer-reviewed publications and patents and his research has won numerous funding awards from the National Science Foundation and National Institutes of Health.

Kevin Owen, Ph.D., Board Member, VP of Engineering, and Co-founder

Dr. Owen has a bachelor’s in engineering physics and master’s in digital signal processing. Following a career in embedded software and hardware design with stints at GE and in the telecoms, defense, and entertainment industries, he returned to academic study, earning a doctorate in biomedical engineering in 2012, with a specialization in hand-carried ultrasound imaging. As VP of Engineering, and system architect for RIVANNA, Dr. Owen has overseen and driven technology development from concept through to preproduction prototype and FDA clearance. He has more than a dozen publications to his credit and is an inventor on several patents.


Joel Weinstein

Joel Weinstein is a CIMIT Accelerator Executive and has a robust history as a serial entrepreneur and marketing expert in medical imaging and women’s health. Joel was a founding member of the management team at Hologic for its first 12 years of growth. He was Founder of Assurance Medical, CEO at VueSonix Sensors and Andrew Technologies, and Chief Marketing and Sales Officer at BioSphere Medical.

G. Wayne Moore, B.Sc., MBA, FASE

G. Wayne Moore is a 30-year veteran of the diagnostic ultrasound market. Wayne has held senior level positions with several major medical equipment manufacturers, including Honeywell Medical Systems and Siemens Healthcare.

Tim Ober, DVM

Tim Ober is a world-renowned horse veterinarian who serves as the veterinarian for the U.S. Olympic Equestrian Team. Tim graduated from Tufts University School of veterinary medicine. He is a regular user of ultrasound for guided joint injections, working with the major medical ultrasound manufacturers.


Based in Charlottesville, Virginia, we are always looking for great talent to help us grow our diverse team. If you're interested in hearing more about RIVANNA, you can email us at info@rivannamedical.com.